Adam CRANE

Irish Rugby stands with all their fans, shoulder to shoulder. About 5% of the Irish population is colour blind and this affects their ability to follow the games on screen. We developed See Green, a chrome extension, which increased on screen contrast, allowing these colour blind fans see and follow their team. Work featured in Shots.

Produced @ Rothco, Part of Accenture Interactive,
with Eoin Conlan, Al Byrnes & Andy Williams.

White Claw is about just having fun and being in the moment, Let’s was a global creative platform that recognised how White Claw fans were drinking the product. Set up in a user generated content style, we used directors from over over the globe and shot 20 short executions in the first phase. Launched in April 2021, this campaign will roll into +20 markets over 2021/2022.

Credits

This work was done at Rothco, Part of Accenture Song

Agency - Adam Crane, Anthony Orthuso, Hazel Tracey, Conor Kenny, Jess Derby, Karina Cotter

Directed by Wolfgang Zac, Brit Phelan, Bexy Cameron, DayDay & Alfonso Aguliar

An 18 month joy of a project to work on with director Brendan Canty. We initially made 18 one minute films to showcase the great things to see and do in Ireland’s counties and regions. Tourism advertising is a well worn road, we wanted to bring the feeling that being in these landspaces brings rather than the postcard, letting little conversations and human moments poke through in places.

Credits

This work was done at Rothco, Part of Accenture Song & Antidote films.

Agency - Adam Crane, Al Byrnes, Dave Bowen, Frances O’Rourke, Aisling Clarke & Lisa O’Hanlon, Emma Spicer, Rian McCarthy.

Electric Ireland were sponsors of the GAA Minors, a group of incredibly dedicated young men, whose effort largely goes unnoticed. We decided to highlight the effort these guys go to and portray the life of a young Irish person in a way that should resonate with anyone who grew up here. “Some moments teach you all you need to know about yourself – the GAA Minors Championships. THIS. IS. MAJOR.” Winner of 4 ICADs & 2 Kinsale Sharks

Produced @ TBWA/Dublin with Niall McDonnell & Antidote films

Aer Lingus want to bring Home Advantage as part of their Irish Rugby Sponsorship. We sent Donnacha O’Callaghan over to Cardiff to see if he could convert some Welsh Fans into Irish ones for their upcoming 6 nations fixture.

Credits // Work done at Rothco/Accenture Interactive

Adam Crane, Alan Pollock, Alan McQuaid

This was a simple concept, McDonald’s core products taste quite a different to their competitors and we wanted to demonstrate how powerful taste can be. We filmed the involuntary reactions that people have to various tastes to make our point.

Produced @ TBWA Dublin, with Corina Egan & Laura McGovern

What happens to us as children shapes the adults we become. A television commercial for children’s charity Barnardo’s. Winner of a Gold Clio.

Produced @ The Hive with Verity Dookia & Avril Durkan

There are over 5000 charities in Ireland, so how would Temple Street children’s hospital make their voice heard? We used the potential of what children’ may become in the future to fundraise on Linkedin. Winner at ICAD & Kinsale sharks. 

Produced @ TBWA\Dublin with Mikey Flemming & Sam Moorhead

Bearface Whiskey, Hide Nothing, Fear Nothing. This launch video talks about how Bearface is different to other Canadian whiskeys. They have no history or distillery, but they’re not trying to make up a back story to hide that. They have a new way of doing things. They source 7 year old single malt, and then it’s all about how they finish it. I directed this with Jake Viramontez as DOP.

Produced @ Rothco, Part of Accenture Interactive with
Al Byrnes, Emma Sharkey & Jake Viramontez

Jazz Cab was created to celebrate MyTaxi sponsorship of the Cork Jazz Festival. Jazz is all about constant improvisation, where players react to each other in a beautiful and unpredictable way. We used the GPS movement of the MyTaxi fleet, and machine learning to create an AI conductor which played a 16 hour live set. Every passenger became a player. This set was played and could be viewed in realtime in taxis city-wide. 40,000 people tuned in, equalling the entire attendance at the festival itself. Winner of the creative Grand Prix at the APMC.

Produced @ Guns Or Knives with Clara Traynor

A campaign for McDonald’s Eurosaver menu. No matter what of time of the month it is, you can always afford the Eurosaver menu. We observe people coming across small change in their everyday routines and how they see their find as a small treasure.

Produced @ TBWA\Dublin with Jessica Kiang

As Creative Director of Guns Or Knives I worked with teams across a number of Experience Marketing pieces over 2 years. Here’s a selection of them, created with Jack Robertson, Conor Kenny, Barry Sweeney, Clara Traynor, Peter Farry, Heather Judge, Eric Gasparro & Kieran O’ Driscoll.

Electric Ireland was launching in Northern Ireland. This story of a lost rabbit making its way home illustrated the point that the company has always operated in the province and are very much at home there.

Produced @ TBWA\Dublin with Niall McDonnell

White Claw Hard Seltzer is made from all natural ingredients. These spots for the US market are all about the feeling of pure refreshment that it leaves you with. An amazing experience shooting with underwater DOP Darren and a common future. The brand saw 380% sales increases during the campaign.

Credits:

Work done at Guns or Knives

Adam Crane, David Bowen, Elaine Joyce

As part of their Irish Rugby sponsorship, Aer Lingus are all about the fans, We highlighted the stories of fans that go that extra mile, and celebrated them in an unforgettable way.

Work done at Rothco/Accenture Interactive. Adam Crane, Alan Pollock, Alan McQuaid

Electric Ireland were giving away tickets to Electric Picnic, but wanted people to do something that was in the spirit of the festival to win them. Dancergy was the answer, a digital dance-off using newly launched instagram video features and a hashtag. Winner at APMC & ICAD.

Work done @ Tequila Ireland with Stephen Anderson

It’s your lucky day. A series of mini billboards for the McDonald’s EuroSaver menu, to show that sometimes a little can mean a lot. We left loose change beside our tiny outdoor to draw attention to it. Winner at the Kinsale Sharks.

Produced @ TBWA\Dublin

Customers stay happy when they stay with Electric Ireland. They get an 8.5% discount when they renew their contract. Simples.

Produced @ TBWA\ Dublin with Niall McDonnell

What would you do if you witnessed domestic violence?
A hard hitting and direct television, digital & outdoor campaign for the Irish Department of Justice. I got to
work with Oscar winning director Ben Cleary on this one.

Produced @TBWA\Dublin with Niall McDonnell & Assembly

Meet Iron Mike, a 14 time world ironing champion, he has just opened an ironing shop in Dublin and wanted everyone to know.

Mike was based in a 2 week pop-up shop on Camden Street, which became our low-fi content hub in the style of a small business doing its own ads. This platform delivered over 150 pieces of content in a 10-day period including an episodic YouTube story, Instagram stories and image gallery, Facebook competitions, a Twitter feed that reacted and responded to public interest and daily relevant topics.

After 10 days of the campaign, we dropped that the campaign was actually for the My Energy Pal home savings app from Electric Ireland.

Mike’s organic reach had him on national airwaves and with a cult following. A few people even got their ironing done for real in the shop. What could have been a straight tech launch became a full brand affinity piece.

Produced at TBWA\Dublin with Niall McDonnell & Rupert Morris

To support McDonald’s “Serious Manfood” BTL campaign, this piece of branded content had fun with boy racers in small cars. In a light hearted prank, a hidden comedian questioned whether they were up to a quarter pounder sandwich?

Produced @ TBWA, Dublin with Niall McDonnell

Need a mortgage quickly? Rachael & Steve force the issue

Credits:

This work was done at TBWA Dublin

Adam Crane, Niall McDonnell

My background is in graphic design before I became an art director, and that’s something that I continue to use today. Here’s a selection of design projects over the last couple of years.